KOL Mapping

(The act of identifying who belongs to a particular therapeutic area and mapping these KOLs according to their level of Influence & Interest)

This includes mapping these KOLs according to their level of Influence & Interest.

Influence refers to their ability to have an impact on believes, behaviours and decisions of other healthcare professionals.

Interest refers to the inclination towards the same objectives that are aligned to the medical strategies of the business.

The KOLs who are rated high on the “Interest- Influence scale” represents the priority/top KOLs for MSLs (Medical Science Liaisons).