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KOL Identification

(Gather information from openly available resources such as conferences, publications, clinical trials, guidelines & media articles)

KOLs are the influential leaders, who supports the pharma companies and plays an essential role at every stage of the lifecycle of a drug. They are the influential leaders in the field. They play an important role in the marketing strategy as their reputation, expertise and influence helps to support the market investment. They are invited to give presentation in conferences, they publish articles, they are involved in clinical trials and investigator-initiated studies.

Sometimes they also conduct basic research for improving the knowledge of a disease state, understanding how the disease progresses and what can be done to improve the treatment options for that disease. They are also supporting PAGs (Patient Advocacy Groups) and also are leaders in major pharmaceutical, medical device and biotechnology companies. Based on all these factors and criteria, here, at Ascend Info, we identify who are the KOLs (Key Opinion Leaders), DOLs (Digital Opinion Leaders), ELs (Emerging Leaders), Rising Stars and HCPs (Healthcare Professionals) across a wide range of therapeutic areas.

KOL management and activity planning Approaches

KOL (Key Opinion Leader) & DOL (Digital Opinion Leader) Identification from different therapeutic areas
Profiling / Digital Profiling, Ranking & Scoring to finalize identified leaders
Monitoring, tracking, analysing & updating of weekly and monthly reports from research publications, clinical trials, press releases, media activities, webinars, podcasts, CME/Events, online events etc.
Virtual Conference Coverage focusing key therapeutic areas
Continuous monitoring & screening of Global, National & Local level conferences from different therapeutic areas
Social Media Analysis